Traditional executive health programs, like broader wellness programs, are largely generic and offered in the periphery as a fringe benefit. While it’s nice to have these programs, the irony is that the executives that may need them the most, the ones who are most stressed and time poor or the ones who are least proactive with their health, are the least likely to seek them out.
Now neuroscience is changing the game. Executives need programs that are efficient and relevant. The power of neuroscience in executive health and performance is that it allows for highly personalised, precise and relevant interventions that executives can see benefit and meaning from. The other powerful advantage of having insight into personal brain chemistry is that it not only provides short term benefits, but it also (and perhaps more importantly) allows for predictive and preventive interventions which can help high performers better understand and mitigate the negative impacts of natural behaviours under periods of high stress.
In contrast, other generic ‘stress management’ programs require a lot of self-directed learning as well as trial and error to find what works for an individual under specific circumstances. That takes time and effort – something employees under high stress don’t have!
What if you could help executives understand why they behave how they do – even when those behaviours may be counter to their health or performance goals? This is one of the many ways in which neuroscience can provide more precise answers and add value to an executive health and performance initiative.
Besides the individual value for executives or high value talent, there are broader potential impacts. Do you offer ‘executive support for wellness’ but struggle to actually get your executive teams to actively participate? A ‘good for our people but not good enough for me’ type attitude can be very damaging toward attempts to build a culture of health. It also widens the gap between management and the broader population by feeding that ‘them and us’ mentality.
A program which genuinely provides management with positive personal value in regards to improving health, wellbeing and performance can make your executives some of your biggest champions for broader health promotion. Nothing helps build support like experiencing personal success. Not only are they more likely to inherently understand the benefits and support the programs, but they are more likely to be seen actively promoting or participating. That difference between supporting in principle and actually leading by example can have a huge impact on culture and the promotion of organisational values.
If you’ve struggled to engage executives in effective health promotion or to find something that can add more meaningful value in personal and professional development, then talk to us about our Neuroscience and Human Performance program.